Digital Label Printing

Digital printing lets you print what you need now and change the artwork for the next run. That matters when legal or statutory label rules change. A stack of pre-printed labels can become out of date overnight and end up in the bin.

Flexible Order Quantities

Not every project requires large production runs. Digital printing allows businesses to produce quality labels in house the quantities they need, making it ideal for limited editions, test products, and growing brands that want to manage inventory more effectively.

Outstanding Print Quality

Our low-volume labels print at 1200 x 1200 dpi (dots per inch, a measure of sharpness), and medium-volume runs at 1200 x 3600 dpi. Ask us for sample labels so you can see the print before you order.

Easy Design Changes

Introducing new flavours, updating product information, or creating promotional packaging becomes much simpler when artwork changes can be implemented in house using CQL Pro.

Digital Labels vs Traditional (Flexo) Labels

The main difference is the plate. Flexo printing (flexographic, the traditional press method) needs a printing plate made for each design before the press runs. Digital printing goes straight from your file. That changes the setup cost, the smallest sensible order and how fast you can change artwork. Flexo still makes sense for very large runs of one design that never changes. Digital suits short and medium runs, many variants and labels that change often. Here is how the two compare.

For the full cost side, read our guide to digital labels vs traditional labels.

Industries We Serve:

Digital label printing supports a wide range of industries, each with unique packaging requirements and branding goals.

1. Food and Beverage Businesses

Food products require labels that communicate essential information while maintaining strong visual appeal. Digital printing makes it easy to produce ingredient labels, nutritional information, promotional packaging, and seasonal product designs.

2. Cosmetics and Beauty Brands

Premium finishes, vibrant colours, and custom shapes help beauty products create a professional appearance that reflects the quality of the brand.

3. Health and Wellness Companies

Supplements, personal care products, and wellness brands benefit from consistent, high-quality labels that support compliance requirements and customer confidence.

4. Craft and Artisan Producers

Small businesses often need flexible order quantities that support growth without requiring large investments in packaging inventory. Digital printing provides the freedom to expand product ranges efficiently.

5. Retail and Consumer Goods

Retail products rely heavily on presentation. Professional labels help products stand out, improve customer perception, and reinforce brand identity across multiple channels.

Wineries

Australian wineries export to many countries, and each country has its own labelling rules. Ordering a separate plate-printed run for every country and every vintage wastes money. Digital short runs fit that job. See our notes on wine label requirements for export.

Pharmaceutical

Some pharma medicines are specifically created for individual customers, even down to photographs of the client, to ensure medication reaches the right person.

Custom Materials and Finishes for Every Product

Choosing the right material is just as important as selecting the right design. Labels must perform effectively while maintaining their appearance throughout the product lifecycle.

Available options include:

• Gloss finishes for vibrant product presentation
• Matte labels for premium branding
• Synthetic and gloss poly freezer grade stock for wet, chilled or frozen products
• Clear labels for modern packaging designs
• Permanent and removable adhesives
• Custom sizes and shapes
• Durable synthetic materials
• Variable data printing capabilities

These options allow businesses to create packaging solutions that meet both functional requirements and brand expectations.

Our Digital Label Printing Process:

A streamlined process helps ensure projects are completed efficiently while maintaining high production standards.

Initial Consultation

The first step involves understanding your products, quantities, label dimensions, material preferences, and branding requirements. This helps identify the most suitable solution for your project.

Artwork Review

Design files are checked to ensure they meet production standards and deliver the best possible print quality. Any adjustments can be discussed before printing begins.

Digital Production

Advanced digital equipment produces labels with consistent colours, precise details, and premium finishes across every batch, regardless of order size.

Final Delivery

Completed labels are prepared according to agreed timelines, allowing businesses to proceed with packaging, distribution, and product launches without unnecessary delays.

Why Do Businesses Choose Professional Digital Label Printing?

Investing in professional label production offers benefits that extend beyond packaging alone.

Stronger Brand Recognition

Consistent, high-quality labels help customers identify your products quickly and build long-term trust in your brand.

Greater Business Flexibility

Digital printing supports product expansion, seasonal promotions, and limited-edition releases without requiring excessive inventory commitments.

Reduced Waste and Lower Storage Costs

Printing labels according to current demand helps minimise surplus stock and improves inventory management.

Better Customer Perception

Consumers often associate packaging quality with product quality. Premium labels contribute to stronger first impressions and increased confidence in your products.

Why Do Businesses Work With Us?

Our team brings more than 30 years of packaging industry experience. We cover both sides of the job: printed labels made for you, and the QuickLabel, Epson ColorWorks and TrojanLabel equipment to print in-house. Kim Jardine, General Manager of James Bennett P/L, wrote: “Digital Label Services have delivered quality labels and consumables, cost savings and support for the last 7 months for our colour label printers ensuring that a key component of our business runs efficiently.”

Our digital label printing services provide:

• Flexible short-run and large-volume production
• High-quality materials and premium finishes
• Consistent colour accuracy across every order
• Custom shapes and sizes to suit different products
• Medium-volume runs delivered within 7 working days, from a PDF with no plates
• Professional support throughout the printing process
• Solutions tailored to different industries and packaging needs

These advantages help businesses create labels that not only look exceptional but also support broader branding and growth objectives.

Explore Our Professional Label Printing Solutions

If you would rather print in-house, we supply colour label printers and industrial overprinting systems. Every printer we supply comes with genuine consumables, installation, training and technical support. The QuickLabel QL-120X carries a two-year manufacturer warranty.

Genuine Consumables & Ongoing Support

We also supply genuine inks, toner cartridges, label stock and consumables to keep your printer running. Our team offers installation, training, servicing and ongoing technical support for the equipment we supply.

Planning a New Product Launch?

Launching a new range, refreshing packaging or testing a limited edition? Digital label printing lets you print the quantity you need now and change the design for the next run.

From custom finishes to variable order quantities, professional digital solutions help brands respond quickly to changing market demands while maintaining consistent quality and presentation.

Bring Your Product Packaging to Life:

A label carries the information your product needs and makes the first impression on the shelf. For food, beverage, pharmaceutical or chemical labels, talk to us about your application first. We match the stock and adhesive to where the label will live.

Digital Label Services prints labels from 1 to 10,000+ and supplies the printers to make them in-house. Send us your label size, material, quantity and artwork for a personalised quote. Call 0431 942 464, Monday to Friday, 8:30am to 5:00pm, or email info@digitallabelservices.com.au.

Frequently Asked Questions?